知識傳播、現場指導、測土(tu)配(pei)方(fang)三位一(yi)體
中(zhong)化化肥(fei)與農(nong)業部(bu)(bu)、全(quan)國農(nong)技推廣中(zhong)心、楊凌高新農(nong)業示范(fan)區簽署了(le)戰略(lve)合作框架協(xie)議，與農(nong)業部(bu)(bu)合作開展東(dong)北玉米(mi)“雙增二(er)百”活動(dong)，在全(quan)國各地(di)合作開辦農(nong)民田間學校(xiao)，作為百家試點企業之首參加農(nong)業部(bu)(bu)“百縣千鄉萬村”測土配方施(shi)肥(fei)推廣活動(dong)。
中化(hua)化(hua)肥(fei)(fei)憑借遍布全國(guo)主要農(nong)業縣(xian)的(de)自建分銷(xiao)網絡，除了發揮(hui)農(nong)資供應(ying)、物流配送的(de)功能外，還積極打造(zao)“農(nong)化(hua)知識傳播、現(xian)場服務指(zhi)導、測土配方施肥(fei)(fei)服務”為主要職能的(de)三位一體農(nong)化(hua)服務體系。
多(duo)年(nian)來，中(zhong)化(hua)(hua)化(hua)(hua)肥(fei)(fei)的(de)農(nong)化(hua)(hua)服(fu)務體系在保障春耕、秋種農(nong)資供(gong)應、穩定農(nong)資市場、響(xiang)應中(zhong)央一(yi)號文件精神、發揮央企(qi)的(de)主力(li)軍作(zuo)用、踐行央企(qi)的(de)社會責(ze)任方面，起(qi)到了可(ke)(ke)信賴、可(ke)(ke)依靠(kao)的(de)網絡(luo)平臺的(de)作(zuo)用，中(zhong)化(hua)(hua)化(hua)(hua)肥(fei)(fei)為(wei)農(nong)服(fu)務的(de)先進做法連(lian)續多(duo)年(nian)受到中(zhong)央主流媒體的(de)宣傳報道，受到黨中(zhong)央、國(guo)務院相關部委(wei)的(de)肯定和表(biao)揚。
農(nong)(nong)(nong)(nong)(nong)(nong)化(hua)知識(shi)傳播體(ti)系。在(zai)國內農(nong)(nong)(nong)(nong)(nong)(nong)資行(xing)業(ye)率先(xian)開通(tong)了(le)800免費(fei)服務電(dian)(dian)(dian)話和400客(ke)服系統，公司長年(nian)聘請中(zhong)國農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)大學、中(zhong)國農(nong)(nong)(nong)(nong)(nong)(nong)科(ke)(ke)院的(de)(de)專家教授，在(zai)線解答農(nong)(nong)(nong)(nong)(nong)(nong)民種植、施肥的(de)(de)疑(yi)問。截至2011年(nian)底，累計接(jie)入電(dian)(dian)(dian)話超(chao)過(guo)20萬(wan)人次(ci)(ci)，直(zhi)接(jie)受(shou)益(yi)農(nong)(nong)(nong)(nong)(nong)(nong)民超(chao)過(guo)19.3萬(wan)人。與(yu)中(zhong)央(yang)人民廣(guang)播電(dian)(dian)(dian)臺合(he)作(zuo)創辦(ban)公益(yi)性欄目——“中(zhong)化(hua)農(nong)(nong)(nong)(nong)(nong)(nong)業(ye)廣(guang)場(chang)”，傳播科(ke)(ke)學施肥和防止病蟲害(hai)知識(shi)，開辟了(le)直(zhi)接(jie)為農(nong)(nong)(nong)(nong)(nong)(nong)服務的(de)(de)“空中(zhong)課(ke)堂”，累計聽眾數量已(yi)經超(chao)過(guo)14億(yi)人次(ci)(ci)。與(yu)《農(nong)(nong)(nong)(nong)(nong)(nong)民日(ri)報(bao)》、《農(nong)(nong)(nong)(nong)(nong)(nong)資導(dao)報(bao)》等面向三農(nong)(nong)(nong)(nong)(nong)(nong)和農(nong)(nong)(nong)(nong)(nong)(nong)資行(xing)業(ye)的(de)(de)報(bao)刊合(he)作(zuo)，長年(nian)開辟“農(nong)(nong)(nong)(nong)(nong)(nong)化(hua)服務專版(ban)”，成為直(zhi)接(jie)指導(dao)農(nong)(nong)(nong)(nong)(nong)(nong)民朋友和農(nong)(nong)(nong)(nong)(nong)(nong)資經銷(xiao)商科(ke)(ke)學種田的(de)(de)“明(ming)白紙(zhi)”。
現場服務(wu)指導(dao)體系。目前，中化化肥(fei)(fei)在全國主要(yao)農(nong)業大縣(xian)建(jian)設科學施(shi)肥(fei)(fei)示(shi)范村(cun)3000多個(ge)，平(ping)均(jun)每(mei)(mei)(mei)個(ge)農(nong)業縣(xian)有2個(ge)，整建(jian)制開展(zhan)科學施(shi)肥(fei)(fei)、平(ping)衡(heng)施(shi)肥(fei)(fei)示(shi)范推廣服務(wu)。每(mei)(mei)(mei)個(ge)示(shi)范村(cun)耕地面積(ji)平(ping)均(jun)3000畝，每(mei)(mei)(mei)個(ge)示(shi)范村(cun)帶(dai)動周(zhou)邊約10個(ge)村(cun)，直接受(shou)益(yi)(yi)和輻射帶(dai)動耕地面積(ji)可達上億畝，受(shou)益(yi)(yi)農(nong)民(min)上千萬。
測(ce)土施(shi)肥(fei)服務體系。2006年以(yi)來(lai)，公(gong)司依托中國農科(ke)院權威的專家和(he)實驗(yan)(yan)室(shi)設(she)備，借助控股生產企(qi)業的實驗(yan)(yan)室(shi)和(he)2100多個分銷中心的服務力量，逐步建立(li)了(le)(le)“技術中心－實驗(yan)(yan)室(shi)－服務站（設(she)在分銷中心）”三級(ji)測(ce)土配方(fang)施(shi)肥(fei)服務體系，形(xing)成了(le)(le)基(ji)層服務人員現場取土樣—實驗(yan)(yan)室(shi)、技術中心測(ce)土—專家根(gen)據檢測(ce)結果和(he)種植需求出施(shi)肥(fei)配方(fang)的服務流程。
