With the summer approaching, the demand for NPK has changed from strong to weak. Under the dual impact of sluggish demand and weak raw material price, NPK market is going towards weakness. As a major product of the fertilizer industry, traditional fertilizers are also changing from “new lover” to “old lover”. New types of fertilizers have become a very promising part in the industry. However, statistics show that right now only less than 5% of new types of fertilizers have undergone market survey. Moreover, companies of new types of fertilizers have not found appropriate ways to promote themselves.

Therefore, the key to promote new types of fertilizers is that the companies should conduct comprehensive and thorough planning on the market, and initiate innovation with regards to brand, product, organization and team.